Campaign

• Campaign
• Financial
• Segmentation
• Web
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Improve your advertising with confidence

 Not all leads are created equal

Most lead management software and web analytics products will provide you with cost-per-lead, or cost-per-action, but none besides AIMcrm will tell you the quality and actual value of the leads that are being generated. Some campaigns generated leads that close, and some generate leads that don’t. It’s up to you to make sure that you have the information to know which campaigns are truly profitable, and which you should cut back on.

Track all responses to your campaign, not just web leads

Since much of advertising today is done online you know that it is important to track all the responses (leads generated), not just web lead conversions and not just inbound phone calls. AIMcrm makes sure that when a lead is generated from a campaign (no matter the medium) that the campaign is given credit for having generated the lead. This is absolutely necessary to provide you with accurate metrics like:

• Conversion rates
• Cost per conversion
• Cost per Sale
• Return on Investment

There is a particular emphasis placed on the accuracy and ease with which the reports are created so that you will feel comfortable and confident taking this crucial step in improving your bottom-line.

Track your pay-per-click campaigns along-side your search engine optimization

Just place the tracking code on your website (you know the drill), and we’ll keep track of everything associated with that campaign and that visitor. The crucial piece of information here is the search phrase with which the visitor found your site. We can then track the results of just this keyword through conversion (to a lead) all the way to the actual revenue generated. No other piece of software is going to provide you with the clear link between your search engine marketing and actual revenue from sales leads.