Closed Loop Tracking

Not all CRMs are created equal. The research necessary to determine which is the best fit is often the most time consuming task.

Web analytics focused software often ignores the sales process and lead-to-sale ratio. Other CRM applications leave out web analytics. AIMcrm stands alone in the lead management industry as the only true closed-loop sales tracking system. Your sales loop might look something like this:

• Step 1: Purchase advertising and track the cost.
• Step 2: Visitors arrive at your website, and a cost is associated to each one from the advertising campaign that drove the visitor to your site.
• Step 3: The sales lead is generated from a feedback form , filled out by the visitor and submitted online, or via an inbound sales call. A cost per lead can be calculated for each advertising campaign, and accurate conversion rates can be kept for visitors driven by that campaign.
• Step 4: Use the powerful, robust CRM (Customer Relationship Management) and SFA (Sales Force Automation) tools that are built into the AIMcrm system to win the sale. Track the process from the start and see exactly how much was spent to make that sale. You now have the necessary information to make sound business decisions based on your direct-response advertising campaigns.
• Step 5: Close the loop by purchasing more advertising. This time armed with the knowledge of exactly which campaigns are profitable. Not only do you have evidence that your advertising dollars are well spent, you know the exact value of other campaigns in comparison.

AIMcrm Manages the Entire Sales Process

In similar applications, software with an analytics focus leaves out the crucial sales process component. Often these applications leave out the lead-to-sale ratio as well. Traditional CRM software ignores the web analytics component. This leaves many users without the complete picture of business performance. No other lead management system provides you with the ability to quickly compare and gauge the results of all your advertising campaigns. AIMcrm eliminates guesswork and saves time by providing a solution that addresses every stage of the game.

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