Entering the products and services offered by your business enables you to associate that information with a lead to determine the value of that opportunity. The products or services which hold interest for each lead can be selected from a drop down list. The value of those products and services can then associated with that lead. Based on the product and service associations, a dollar amount opportunity value is given to the lead. In the Lead List, the potential value of each lead is then clearly indicated. Therefore more attention can be given to leads that hold greater income possibility.