Accurately calculate the return on your advertising costs.

Return on Advertising Spent

A fundamental ratio to consider when reviewing the efficiency of your advertising is ROAS (Return on Advertising Spent). If you are spending money on advertising to generate leads, the ROAS is a great metric to track the efficacy of your advertising campaigns.

When you associate a product or service to the lead, and a price the lead payed for it, AIMcrm calculates the revenue generated from that lead. AIMcrm takes the total cost of your advertising campaign divided by the total revenue generated by all the leads associated with that campaign.

Other web analytics programs, and CRM systems do not get this detailed in campaign tracking. With an accurate picture of how much return on each campaign you receive, you can adjust your spending to reflect those of which give you the greatest return.