Accurately calculate your exact return on investment.

Return on Investment (ROI)

In the AIMcrm system, we calculate ROI (Return on Investment) by dividing the advertising expense incurred for that campaign by the actual net profit generated by an advertising campaign. Streamline your business by getting real time, accurate information that allows you to make split decisions regarding how much money is being spent.

A far more accurate measurement of the efficiency of an advertising campaign than ROAS, this formula requires more user input during the initial set up of your account.