Gross Profit

Gross Profit is defined in the context within the AIMcrm lead management software as total revenue minus advertising expenses. This does not include the cost of goods sold, as is the case with net profit. This measurement offers a broad view of how much cash flow was generated by a particular advertising campaign, and at what cost. Depending on your needs, this may be a more useful measurement than net profit. Both are available in the campaign performance real-time report.